A Swedish design-studio called «Form Us With Love» has brought to life a rather interesting interior of a color pencils and felt pens store. The name of this store is pretty simple, namely «Pen Store». The main design feature of this store`s design is that all of the interior elements have a white or grey color.
The walls, floor, ceiling, furniture and shop-windows are all white. In order to keep such a white interior pristine, the shop owners have to spend a lot of effort and money for everyday cleaning.
The only contrast element in the interior is black lighting fixtures, going across the center of the premises. Such a color solution has one important advantage: bright colors of pencils, felt pens and other goods stay in perfect contrast with the white monochromic background. The logo of the shop is made in a form of a three-dimensional frame structure, located on the wall behind the salesman’s stand, and has monochromic colors as well.
A trading stand with «KASSA» inscription is also totally white. The checkout area is highlighted with two white pendant lighting fixtures. Shelf stands and shelves with goods offered for sale are located along the walls, whereas the center of the hall is occupied with the tables. Every shopper may sit at those tables and test any pencil or felt pen. In general, the interior is done in minimalism style, the main purpose of which is to highlight the bright and attractive goods by means of color contrast.
Photos by Jonas Lindström